For the national launch of Popeyes Beignets, my team at Gut Agency created the Beignet Camo, A hoodie that camouflages the delicious mess of biting into a beignet and keeps you looking cool while doing it. I was involved in creating this concept, pitching to the client, designing the hoodie, designing and creating copy for collateral material for the national rollout. The launch was covered by various press outlets including Business Insider and Food and Wine.
Created at Gut Agency
We partnered with food and fashion influencers for the national launch of Popeyes beignets and the beignet camo
