Dos Equis has a long history of supporting college football. So, in 2021 we launched a campaign that celebrated the rivalry and passion that make college football fans the intensely committed people that they are. We took a multi-channel approach in order to engage with fans in new and unexpected ways. I worked with a team to concept and write for various mediums, including TVC, social video, radio and various unique out of home executions.
TVC
