For the first time ever, the Los Angeles Clippers will have their very own place to call home. I worked with a team at Sid Lee to help with the design and messaging of the Intuit Dome which is slated to open in Inglewood in 2024. My team and I created brand messaging and an identity that delivered the feeling of ultimate excitement and a cutting-edge fan experience. We also worked with our clients to design the Intuit Dome Experience Center, which opened in 2021. The purpose of this space is to give VIP fans an immersive introduction to the Intuit Dome with a goal of pre-selling suites and high-ticket seats.

I wrote taglines that can be seen throughout the Experience Center, as well as longer copy used to provide guests with deeper insight into the design and build of the the Intuit Dome.

The Intuit Dome Messaging + Branding

Brand Messaging + Identity

The InTuit Dome Experience Center