I’m not an architect, but I did help create the home of the LA Clippers, situated in Inglewood, CA (greatest neighborhood in LA, you can @ me on that). I worked with a team at Sid Lee to create the design and messaging of The Intuit Dome. We worked on naming (not the ‘Intuit’ part, that was above us), created brand messaging, and crafted an identity that delivered the feeling of the ultimate fan experience.

As you can imagine, building a stadium comes with a hefty price tag. So, we also worked with clients to design The Intuit Dome Experience Center, an immersive experiential space created to give VIPs a taste of the energy they'd experience with their purchase, and to pre-sell suites and high-ticket seats.

 

The Intuit Dome Messaging + Branding

 
 
 

Brand Messaging + Identity

 
 
 

The InTuit Dome Experience Center