Victoria Bonhomme

 Lululemon Studios Launch

Lululemon launched a fitness app that brought together premium studios and trainers in one digital platform. They were launching this app for mobile devices and also on The Mirror, a novel home fitness device.

I worked with a team at AKQA to launch the creative territory NOW STREAMING: THE BEST OF FITNESS

This creative territory positioned Lululemon Studio as more than just another fitness app, but as a wellness entertainment platform.

We brought this concept to life across a number of mediums including a launch film, social films, digital OOH and a PR activation where we invited influencers to a theater for a movie premier event where they could sample the classes featured on the app.