Victoria Bonhomme

Nike's 50th Anniversary: Celebrating the Trailblazing Tigerbelles - 2023 Clio Sports Gold
In commemorating Nike's 50th anniversary, I worked with a team at AKQA to create a campaign that paid homage to the legendary Tigerbelles. Pioneers of women's track and field, the Tigerbelles blazed a trail of success, breaking barriers, shattering stereotypes and looking fly while doing it. I worked with a team to concept and create a script for the social launch video, in which I sought to capture the essence of their remarkable journey. As the video unfolds, viewers are transported through time, witnessing the Tigerbelles' extraordinary triumphs and their tireless dedication. The script aimed to evoke a sense of empowerment, inspiring a new generation to embrace their own inner greatness – all under the iconic swoosh of Nike. Together, we crafted an inspiring story, creating an impactful social video that won a Gold Clio Sports Award in 2023.