Popeyes-National Launch of beignets
As I sat in my car furiously wiping powdered sugar off my shirt after inhaling a half dozen beignets in the name of research, one insight became clear: beignets are a mess. As the creative gods would have it, paint splatter camo was a popular street style trend at the time of the launch. Thus, the Popeye’s Camo hoodie was born. My team at Gut Agency designed a hoodie that leaned into culture and allowed people to enjoy beignets without fruitlessly fighting powdered sugar.
Results:
The camo hoodie sold out.
The hoodie appeared on both Kim Kardashian and Dwyane Wade’s social media.
The $35 hoodie is now available for $150 on eBay as a collectible item.
